Making Full Use of Your Meta Description

Ever been window shopping? Looking in through the glass that separates you from the shop.
Caught something you like? Or maybe you’re curious about? And you enter the shop…

Meta Description, is that display on your window towards your website. You might rank well in Search Engines but with a poor meta description even top rankings would not encourage visitors to click onto your site.

Code Sample
<head>
<meta name="description" content="An example of your meta description. A Small Message That Appears on Search Results.">
</head>

What is a Meta Description?

Meta description tags, while not important to search engine rankings.
They are extremely important to gain user click-through from SERPs.
These are short paragraphs between 150 and 160 characters.
These are, well as we’ve mentioned earlier, the display windows to your site.
meta description

Meta Description No More a Factor in Rankings

Google announced in September of 2009 that meta descriptions and meta keywords are no longer a factor in Google’s ranking algorithms. So stop all the keyword stuffing in your meta description and start to create a description that attracts.

Without a Meta Description?

If a page, or a post has no meta description. Search engines would scrape and display the keywords and surrounding phrases that the user has searched for the given page.
Taking this into mind, it’s better to actually leave your Meta description empty, if a particular page has hundreds of articles, blog posts or a product catalog (E-commerce sites).

This will keep the meta description dynamic, search engines as mentioned above, will display keywords and surrounding phrases that the users had searched.

Next thing to consider without a meta description, is social sharing sites. Example Facebook, which would most commonly just extract the first text that they detect.
This might not create a good user experience, and may most times just appear gibberish for the page that’s shared on social platforms.

3 Simple Steps to Improve Your WordPress Security

Getting hacked is never fun. You could lose your data, your site could be down and worse! Such as losing credibility. Nobody wants to visit a site that’s prone to being hacked or have been hacked.

Here are 3 simple steps, that you could do on your own, even if you have no technical knowledge.

1. Update Whenever Possible

Every new release of WordPress contains patches and fixes that address potential vulnerabilities. If you don’t keep your website updated with the latest version of WordPress, you could be leaving yourself open to attacks.

Never ignore this

Never ignore this

The same applies to themes and plugins that you have installed. Make sure it is always up to date to the latest versions. If you keep everything up-to-date your site is much less likely to get hacked.

2. Strengthen Up Your Passwords

Most hacked wordpress sites are due to weak passwords.

If your password is anywhere near “abc123” or “password” or “123456” you better change it ASAP to something secure.
Take a look at the 25 most common password.
Come up with something that’s easy to remember but hard to crack.

3. Never Use Admin As Your Username

This might be IS the standard login used as the username by most users. Cause this was previously the default username created by WordPress for users. (Version 3.0 and before) and it kind of sticks to users as something that is easy to remember.

Fixing this is as simple as creating a new administrator account for yourself using a different username. Logging in, and delete the original “admin” account.

There you go, 3 simple easy steps of improving the security of your wordpress website.

3 Basic Steps of Optimizing WordPress That You Might Have Neglect

You might be familiar with the term Search Engine Optimization, but what are you really optimizing?

1.) This can be considered the most basic step and the one that could cause your whole site to fail in optimizing.

search engine visibility

See that red box? Do not check that box. Honestly I am surprised to see this box checked in some of my client’s wordpress site. By checking this, you are discouraging search engine to index your site. Simply means, You do not want your site to appear in search engines.

2.) Images, images and images.
Don’t be lazy. Edit the file name. Don’t just leave it as DSC01223010.jpg. Edit it to be related to your keywords that you are targeting.
We need to understand the way how this whole internet and search engine works. You search for something in search engines, and these search engines will open up a drawer and find the files for you and these files could either be a webpage, image or pdf.
So…. Who do you think will be searching for DSC01223010 in a search engine?

3.)Permalinks. Links links links.
optimize permalinks

The advice here is, If you frequently update your site or blog. Let’s say twice a day or more than that.
Go with the day and name.
If you do updates maybe once a month, then you go with a month and name.

Anyways to cut this short. Always have ‘name’ in the permalinks.
Reason – Optimizing…. You create a post with such a nice keyword orientated title and do you want it to end up with a www.yoursite.com/p122 ? And this brings us back to the file reasoning… Who would search for p122?